Author Archives: Marcus Ledbetter
About Marcus Ledbetter
Marcus Ledbetter has been in the Web Design and Internet Marketing field for over 15 years, and founded ITD Interactive in the spring of 2010 in partnership with IT Decisions of Johnson City, TN. ITD Interactive specializes in creating affordable and successful website and marketing solutions for our clients in the Tri-Cities TN / VA region.Marketing Is An Investment, Not An Expense
Calculating Your Marketing ROI All too often, small business owners tend to think of marketing as an expense. This is absolutely the wrong way to look at marketing, and we will lay out some reasons why. First, expenses are things … Continue reading
Choosing The Best Web Design Services
Your website is the perfect employee. Think about it. It works 24 hours a day, 7 days a week, all year long. It never asks for time off, and doesn’t complain about long hours or overtime pay. You do have … Continue reading
Posted in Web Marketing, Websites
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How To Blog – A Beginners Guide to Blogging
Why write a guide on How to Blog? Simple. We help companies use their websites to MAKE MONEY. To make money with a website, you need traffic. You can either buy traffic through PPC / Adwords campaigns, or you can … Continue reading
Marketing ROI: Inbound Marketing vs Outbound Marketing
Marketing ROI has been historically difficult to track and measure. The biggest reason for this is that the vast majority of traditional marketing outlets are one-way. These outbound marketing channels allow advertisers to present messages to an audience, however, they … Continue reading
How Much Should I Spend on my Yellow Pages Advertising
There are many ways to answer this question, and to be truthful – this IS a trick question. The short answer is you shouldn’t spend anything on yellow pages. They are dying out. The realistic answer is, you should gradually … Continue reading
Increase Conversions by Asking the Right Questions
Want to know how to increase conversions from your website? You need to ask yourself if your site is designed with conversion in mind, or simply for looks and vanity. We have all been taught to look the best and … Continue reading
Get Backlinks – 10 Great Ways to Boost Your Inbound Traffic
Here are 10 great tips to give your inbound linking strategy a kick. For all the hard work we do making sure our pages are optimized for this keyword or that keyphrase, the truth is that without a strong network … Continue reading
Posted in SEO, SEO for Small Business, Web Marketing
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Understanding Inbound Links (you need to get this)
When it comes to SEO for small businesses, most folks with a basic gist of SEO understand that it has something to do with making sure your web page has keywords on it, and that they are in certain places. … Continue reading
Your Website Is Not About You!
Your website is not about you! Well… ok, maybe your website IS about you, but if that’s the case then you’re probably not selling anything or trying to use your website to gain new customers. That aside, this is a … Continue reading
Posted in Websites
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Website Tonight: Should you Build Your Own Website?
Would You Like Fries With That? Website Tonight – It’s just that easy! Or is it? Many companies, and especially small businesses, look to DIY (do it yourself) website builders in order to save money on their web marketing. Go-Daddy’s Website Tonight, … Continue reading
Posted in SEO, Web Marketing, Websites
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